Portugal Telecom
Augmented reality – on a grand scale
Event: Portugal Telecom rebranding Launch
Our challenge: Supply a spectacular medium for the reveal of the new corporate logo to 9000 delegates.
How did we do it? We supplied the world’s largest midnight blue rear projection screen, augmented reality & fantastic laser show.
The massive screen measuring 25m x 10m was the backdrop to the main stage, during the presentation the CEO opened a folder that contained a trigger for the Augmented Reality system, this revealed the new logo, which appeared behind the CEO. The dark projection screen ensured the logo was punchy and looked 3D. It was the largest Augmented Reality of its time.
The ceremony concluded with a brilliant laser show of white lights and multiple mirrors focusing heavily on the pale blue of the Portugal Telecom Logo.
