Jägermeister Ice Cold

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Alice Cooper in 4D and making Battersea Power Station Crumble

Event: Jägermeister Ice Cold Event at Battersea Power Station

Our challenge: To provide 3D Projection mapping scene for Jägermeister Ice Cold Event

How did we do it? We were initially bought on board to provide a 3D Mapping Projection for the Ice cold event, but the project evolved. We showcased the latest holographic projection system and the project took a unique direction - The Alice Cooper 4D Rock Gig was born. The first of it’s kind in the world.

iFX organised the filming of Alice Cooper in LA with a specialist film crew, post production started creating the after effects for the footage. This was the largest holographic show of its kind.

The 3D Projection was mapped to the interior wall of the Power Station. This consisted of the brand message and the freezing building with the iconic Jägermeister stag smashing through with the Jager Ice trucks exploding though and the building looking like it was on fire. All synced with a bespoke laser show.

iFX also provided interactive wall, lighting and production managed the event.

What they said ‘’We couldn’t resist this says Alice, ‘’Working with Jägermeister to appear as holograms on the other side of the Atlantic is the ultimate experience, a cutting edge conjuring trick that celebrate the future and our history. We can’t wait to see the results’’. Alice Cooper 2011

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Jagermeister Ice Cold Event from i-FX Media on Vimeo.